About LINES CONSULTING

Lines Consulting is an integrated communications consultancy. Our purpose is to help businesses and organisations bring about a meaningful change that drives growth and impacts society. This means achieving business results, solving problems, protecting reputations and doing this in a transparent, factual and authentic way that enables companies to communicate and connect effectively with all their stakeholders.

Our strategic approach is defined by decades of experience supported by data insights and a clear understanding of the evolving nature of communications and the interconnected world our clients face. Our work inspires actions, drives business impact, and creates opportunities.

Who We Are

Vivian Lines

Vivian is an award-winning senior adviser to companies in APAC. He founded Lines Consulting following a successful 35-year career at Hill & Knowlton in multiple roles across APAC, the Middle East and the UK. He divides his time between Hong Kong and Singapore.

Vivian is an award-winning senior adviser to companies in APAC. He founded Lines Consulting following a successful 35-year career at Hill & Knowlton in multiple roles across APAC, the Middle East and the UK. He divides his time between Hong Kong and Singapore.

At the C-suite level Mr Lines has counseled major corporate clients in China, Hong Kong, Korea, Singapore, and Indonesia. He has managed IPO communications for companies listing on the Hong Kong Stock Exchange and has worked with clients in multiple sectors, including eCommerce, genomics, energy, electronics, banking/finance/insurance, and aviation.

His public affairs experience includes communications advisory to various government and government-linked entities in different capacities. He has also provided communications training for senior officials at the ASEAN Secretariat, the ASEAN Coordinating Centre for Humanitarian Assistance on Disaster Management, and for government representatives from each of the ASEAN Member States.

In addition to degrees from Duke, Georgetown, and the University of Kent, he holds a Financial Times Non-Executive Director Diploma.

Raj Seth

For more than two decades Raj has worked with a wide range of companies, from blue chip global players to hot American and Asian start-ups, in communications, marketing and advertising roles.

For more than two decades Raj has worked with a wide range of companies, from blue chip global players to hot American and Asian start-ups, in communications, marketing and advertising roles. His areas of communications expertise include technology, finance, government and consumer. He has extensive experience working with clients to integrate marketing and communications by developing compelling content and storytelling that blends social, influencer, digital and traditional approaches.

Most recently Raj was a Partner at Newgate Communications. Previously, in 2014 he founded Ronin Communications and prior to that worked at Fleishman Hillard as Technology Practice SVP and Partner, Asia Pacific, and as the firm’s Global Technology Co-Chair. He has also worked in-house for CA Technologies as VP, APAC Communications, and at Hill & Knowlton, where he was Technology Practice VP, Asia Pacific.

Raj is fluent in Cantonese. He was born in Hong Kong and has spent all of his working career in Hong Kong. Raj has won a succession of industry awards and is a well-known commentator on technology and communications.

How We Operate

We believe companies in Asia value experience and a breadth of knowledge that will help them address multiple and interconnected opportunities and problems.

When needed our core team draws on additional talent to supplement our own experience, while we remain responsible for the impact delivered to our clients. This model gives us flexibility while our clients benefit by not incurring agency network overheads.

We have operated this model and know that it works. We invite you to contact us to discuss how we can help you.