Global Brand Image
As part of a multi-specialist consortium led by BPG Group we helped a leading Chinese genomics sequencing and testing company strengthen its international brand image to support sales during the COVID-19 pandemic. The consortium’s work covered digital, social and public relations, including building profiles for executives with Bloomberg TV and other tier 1 media globally.
The Chief Executive of one of SE Asia’s leading eCommerce platforms is regularly interviewed by global and regional media. Our CEO works with the company to provide a series of interview coaching refresher sessions to help ensure strong messaging and effective interview techniques.
In the past three years our senior executives supported a number of Chinese companies listing on the Hong Kong Stock Exchange, providing advisory and communications support to help the investment community and other stakeholders understand the long-term potential and positioning of the companies.