Pre-Listing Brand Building
Our client service director has worked closely with China’s top B2B cross-border trading platform to position their CEO, one of very few Chinese women technology CEO’s, in anticipation of a listing in Hong Kong. The work focused on building awareness of the company, cross-border trade and diversity to Hong Kong and International audiences through the media. The campaign also helped expand goodwill with investors in Mainland China.
Thought Leadership in Virtual Banking
In the run up to the Hong Kong Monetary Authority’s announcement of the first successful tenders for virtual banks, a global professional services consultancy focused on financial services, wanted to articulate its thought leadership in the sector. Our client services director worked with them to position the consultancy clearly in the virtual banking space. Messaging was created and media training was conducted. Careful media outreach was then targeted. The results included front page global print and online news, Japanese media converge and also broadcast interviews.